Real Estate Website: What Property Dealers and Builders Need
By Nishant · · 4 min read
Property buyers and tenants shortlist online long before they call. They compare listings on price, area, BHK, locality and photos, check whether the dealer or builder looks trustworthy, and then call or WhatsApp. A real estate website that makes this easy turns portal browsers into direct leads that you don't share with other agents.
What every real estate website needs
Property listings with the details buyers filter on
For each property: price (or price range), carpet or super area in sq ft, BHK, locality, floor, facing, possession status, and five to ten real photos. Put the most important numbers in the listing card, not only on the detail page.
Search or filters
Even a simple filter by locality, budget and BHK saves visitors from scrolling through irrelevant listings.
Locality pages
A page for each area you work in (“2 BHK flats in Dwarka”, “plots in Sohna”) with your listings there, nearby schools, metro and markets, and typical price ranges. These pages can rank for the searches buyers actually type and show local expertise.
RERA and registration details
Under the Real Estate (Regulation and Development) Act, projects and agents dealing in them generally need state RERA registration, and project advertisements are expected to carry the RERA registration number. Show your agent registration and each project's RERA number clearly. It builds trust and keeps you compliant; check your state RERA's current rules.
Lead forms on every listing
“Schedule a site visit” or “Get price details” with name, phone and preferred time. Add a WhatsApp button with a pre-filled message that names the property, so you know which listing the lead came from.
About and track record
Years in business, localities covered, completed projects or deals, office address and team photos. Real estate is a trust purchase.
Extra pages for builders and developers
- Project pages with floor plans, specifications, amenities, location map and construction status.
- Ongoing and completed projects listed separately.
- Brochure download in exchange for a phone number.
Your website vs property portals
Portals bring traffic, but each lead is often shared with competing agents and you pay for visibility. Your own website ranks for your name and localities, keeps leads exclusive and works as the link you send to every client.
Templates for real estate businesses
Our real estate website templates are built for Indian property businesses:
- PrimeNest for real estate agencies and property dealers, with property cards and filters
- Shree Constructions for builders and construction companies, with ongoing and completed projects
- Aangan Interiors for interior designers, StayNest for PGs and co-living, and WoodCraft for furniture showrooms
Frequently asked questions
What should a real estate website include?
Property listings with price, area, BHK and locality, filters, locality pages, RERA registration details, lead forms on every listing, WhatsApp, and an about section with your track record.
Do I need to show a RERA number on my real estate website?
Projects and agents generally need state RERA registration, and project advertisements are expected to show the RERA number. Check your state RERA's current rules.
Is a website better than listing on property portals?
Use both. Portals bring traffic but leads are often shared; your own website keeps leads exclusive and ranks for your name and localities.
How much does a real estate website template cost?
Real estate and interior templates on Web Template Hub cost ₹799 to ₹1,499 one time.
